Music video study (conventions & techniques)
Techniques:
Techniques in music videos are different ideas that directors will have and sometimes they can become stereotypical. A technique is a way of producing a music video to make it look interesting and invites a bigger audience.
Cutting to the BeatCutting to the beat is a way of editing a video so that each clip changes at the same time as the beat of the track.
- I was thinking of implementing this technique in my music video
EFFECTS
Visual effects are a way of adding more of a narrative and can normally create more excitement into a music video.
- I like this idea but I wont be putting this technique in my video
Miming and Lip-syncing
Miming and lip-syncing is a way of linking the video with the song so it gives the allusion that the artist is singing. This technique is used on the majority of music videos.
- I was thinking of implementing this technique in my music videoPlayback and Lip-sync
Playback and lip-sync is a technique that is used to create the allusion of a video being in slow motion, but the lip-syncing is still timed with the correct speed of the music. So when recording the footage, the music will be doubled in speed and recorded. And then when the video comes to being edited, it is slowed down by 50% so that the lip-syncing is timed right but it still looks slow.
- I was thinking of playing around with this technique in my music video to see if it fits in.Multi-mage
Multi-mage is a technique where multiple videos are on one screen. This generally shows more than one thing going on and the editing is critical with this technique.
- I like this idea but I wont be putting this technique in my videoCamera Movements
Just like in any other form of video media, there will always be certain camera movements that are used for different reasons; an establishing shot will generally set the scene at the beginning; a long shot will normally set out the location of a closer scene, so the audience have a better understanding of the atmosphere; mid shots and close ups will be used to see the artists face and see their emotions depending on the music style; extreme close ups would normally be used if the music video wanted to capture emotion, and so an extreme close up on a tear rolling down a cheek might be used. Whereas, different movements can also be chosen depending on a scenario; tracking is used to follow a band, which could be used if it is a continuous shot; a panning shot will normally be used to set another scene and show the audience the surroundings.
- I love this idea and I will most likely use all the different types of camera angle's to keep the music video interesting and to give it some variety.Camera Angles
Just like movements, camera angles make a huge impact on the meaning and style of the music video. Wherever a camera is placed can show the power of the artist/characters. Or sometimes it can show an exact location from where we should be seeing it. By choosing different angles, the viewers have a different view of the action, which makes it more interesting and everybody will have their own way of watching it.
- I love this idea and I will most likely use itChroma Key
Chroma Key effects are when music videos are shot in front of a green screen. This means that a block colour is put behind the artist and is replaced by another picture/video. Sometimes the quality doesn't always look as good if the background is of a specific location but they are sometimes used for upbeat dance songs. A lot of music videos use chroma key to add a comical sense to their music. Chroma key is also a good technique when the budget for a music video isn't very big.
- I like this idea but I wont be putting this technique in my videoLyric Interpretation
Lyric Interpretation is the way that someone watches a music video in relation to the lyrics of the song. This convention is popular because a lot of people like to have their own view of what they think it means.
Extending or Consolidating Song's Meanings
To capture the viewer's attention and emotion, a director will produce a music video that generally expands the songs meaning and "tug at your heart strings". Sometimes they will normally have a different meaning to the lyrics. So it's almost like lyric interpretation but there is a clear meaning, even if it doesn't represent the lyrics.
Allusion
Allusion in music videos is a convention that is related to the styles of referencing or pastiche. It makes a reference to something else; very similar to intertextual referencing.
Links to other artists
This is a convention that is very similar to allusion in the way that it references other artists, but it generally features an artist in the music video.
- we wouldn't be able to do this as we wouldn't have any access to famous people
Introduction To Atmosphere
Film theory and analysis is the art of understanding the technical and creative aspects of film and analyzing how these elements create an atmosphere and emotional experience for the audience.
While **tone describes the atmosphere**, or emotional landscape, of the characters within the movie, **mood describes how the audience feels** about the movie. The atmosphere of a film is a key element in the audience’s experience of it. These 2 key concepts highlight the interplay of art and technical skills coming together.
Leave A Message At The Tone
The **tone of a film is the atmosphere created for the characters on the screen or what the movie’s attitude is toward the subject it is depicting**.
The tone of a film, or the film’s atmosphere and attitude toward the subject, is important to analyze when trying to understand what message a director is trying to convey to the audience through the tone.
What Mood Are You In?
While the tone of a film is the atmosphere within the movie or the attitude of the filmmaker toward the subject, the mood of the movie is **what the audience is meant to feel** based on what they’re seeing.
The mood of a movie is how you feel while you’re watching it, whether you’re frightened or sitting at the edge of your seat, or falling in love along with the protagonist. The mood is created by specific choices a filmmaker utilizes in the film’s production, such as color and lighting.
Sometimes, **there can be a contradiction between the mood of the film and the tone**. On these occasions, dramatic irony is drawn in that what the audience is feeling doesn’t necessarily match the onscreen atmosphere or emotional landscape.
Colouring In The Mood
**Colour, just like lighting, goes a long way in creating an emotional landscape for the audience to step into**.
Now, filmmakers employ the use of color to create the mood of a film. Colour can heighten the emotion an audience is feeling. A film with saturated, bright colors can create a bright or happy mood within the audience just as a desaturated, dim movie can create a depressed or uneasy mood.
Introduction To Color Theory
Color theory is the study of specific colors and the emotions or moods they can evoke in the viewer. This theory is one commonly employed by filmmakers, in fact, color palettes are often chosen for a film long before production even starts.
Color theory in film supposes that the manipulation of colors can be used to guide the audience toward the intended message of the filmmaker, contrasted against one another to send a message or highlight importance, or subverted to create dramatic irony and suspense.
What colors a director chooses to use will help them to create an atmosphere on screen and manipulate the audience’s emotional experience of a film.
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