7 MUSICIANS WHO NAILED THEIR BRANDING CAMPAIGNS Branding is a very important part of being a band or musician. Now, the industry is more crowded, with Spotify alone adding over 40,000 tracks a day. This means an eye-catching and captivating campaign extends far beyond album artwork. Branding campaigns for musicians need to work across video content, merchandise, social media, band logos and more. A musician's branding needs to be synonymous with the its music and members, instantly recognisable and above all, timeless. Ed Sheeran Back in 2015, Ed Sheeran announced via his social media platforms that he was taking a break to travel the world and see everything that he’s missed. Exactly one year after that, Sheeran returned to Instagram, posting a simple plain light blue square. Of course it caused a stir and marked the beginning of the branding campaign for his album Divide. It took the singer almost an entire month to post again, this time officially announc...